Go-macro were hired by Breaks Agency to work alongside Photographer Valentin Herfray and Production Designer Lucy Cooper on the latest Nike and size? social and retail campaign. The stills photography shoot marked the launch of launch the new Nike Air Max 720 and required a fresh, youthful and bold visual concept to demonstrate how ‘size matters’.
The creative lighting scheme was designed to reflect the brief. We used Astera Titan and AX1’s LED tubes, which were diffused under the stage to accentuate and match the chosen colour schemes, whilst 5k Tungsten Briese were used cosmetic lighting for shaping and modelling.
It was a pleasure to be part of such a superb team of professionals, whilst working on such a huge and iconic brand.
Client – Size?
Agency – Breaks @breaks
Photographer – Valentin Herfray
Producer – James Cross @jamesrbcross
Production Design – Lucy Cooper
Lighting Design – Tuck @elliottlc
Electricians – Adam Dilley & Jonathan Tomlin
Lighting Hire – Go-macro & Panalux @gomacrolx @panalux